Flipkart, India’s homegrown e-commerce market, and Bajaj Allianz Normal Insurance coverage Firm, India’s main personal normal insurer, have come collectively to supply ‘Digital Suraksha Group Insurance coverage’ for patrons who need to cowl themselves towards monetary losses brought on because of cyber-attacks, cyber frauds, or different such malicious actions throughout numerous on-line platforms. The Digital Suraksha Group Insurance coverage compensates for direct monetary loss (as much as the sum insured) on account of unauthorized digital monetary transactions because of identification theft arising out of cyber-attacks, phishing/spoofing, and SIM-jacking. Clients can go for a one-year cowl at premiums as little as Rs. 183 for a canopy of Rs. 50,000 (Fifty Thousand).
Highlighting the advantages of the product, Mr, Tapan Singhel, MD & CEO, Bajaj Allianz Normal Insurance coverage stated, “Cyber-attacks pose a critical risk whereby your cash, fame, and private information is at stake. With this Digital Suraksha Group Insurance coverage launched on Flipkart’s platform, at lower than 50 paise per day, you possibly can shield your self towards the monetary danger of getting defrauded on-line. Throughout this COVID-19 period, as you store on-line, this insurance coverage will present protection towards numerous cyber threats. Thus, making your on-line expertise worry-free.”
Commenting on the brand new providing, Ranjith Boyanapalli, Head – Fintech and Funds Group, Flipkart, stated, “At Flipkart, it’s our fixed endeavor to make on-line purchasing safer and extra handy for patrons transacting digitally. The cyber insurance coverage providing in partnership with Bajaj Allianz is a step on this course. Because the festive season nears, we need to be certain that the shoppers’ on-line purchasing expertise, throughout any digital medium, is devoid of stress and apprehensions.”
A latest survey carried out by NortonLifeLock acknowledged that about 80% of respondents reported being a sufferer of cybercrime sooner or later of their lives. Now, with prospects spending extra time on-line for actions resembling working, studying, gaming, leisure, purchasing, and transacting, they’re extra susceptible than earlier than to cyber-attacks, particularly those that are directed at people. Insurance coverage merchandise resembling Digital Suraksha Group Insurance coverage, present customers ease of thoughts and a powerful instrument to safeguard them from any new-age digital transaction dangers that they could be uncovered to.
Guided by the sturdy understanding of the wants of Indian customers, Flipkart has, in latest months, launched life, well being, and motor insurance coverage choices, so that customers can avail of those essential monetary companies from the security of their houses throughout the pandemic. This has expanded the attain of those companies to Flipkart’s giant and rising pan-India shopper base of greater than 250 million. Flipkart is working with among the main insurance coverage service suppliers within the nation for offering entry to personalized and simplified plans based mostly on the dynamic wants of Indian customers.
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