Top-selling items this year include Barack Obama’s memoir “A Promised Land,” the redesigned Echo Dot and the Revlon One-Step Hair Dryer and Volumizer Hot Air Brush. Self-care and home goods were also popular as more people are confined to their homes during the outbreak.
The firm said Thanksgiving day sales grew 22% compared to last year to $5.1 billion and Black Friday sales jumped a similar amount to $9 billion. Cyber Monday is projected to total between $10.8 to $11.4 billion, becoming the largest online shopping day in US history.
“While Covid-19, the elections and uncertainty around stimulus packages impacted consumer shopping behaviors and made this an unprecedented year in ecommerce, we expect to see continued, record-breaking ecommerce sales from now until Christmas,” said Taylor Schreiner, a director at Adobe Digital Insights, in a statement late Monday.
The pandemic and social distancing led shoppers to be more “purposeful” with in-person shopping, and many made their purchases online instead, Brian Field Sensormatic’s senior director of global retail consulting, said in an earlier release. He predicts that people may head to stores on and after December 19 to do some last-minute holiday shopping.