Amazon on Wednesday added podcasts to its streaming music service, tapping right into a pattern and taking up rivals together with Spotify and Apple.
The podcasts are included in Amazon’s streaming service within the US, Britain, Germany and Japan.
“Our clients’ listening habits are continuously evolving, and we all know they’re seeking to us to supply them with a wealthy expertise rooted in music and leisure,” said Amazon Music vice chairman Steve Growth.
A survey on podcast consumption this yr confirmed that 37 p.c of US adults had listened to a podcast inside the earlier month, a determine which has greater than tripled over the previous decade, market tracker Statista reported in June.
Weekly consumption of podcasts has additionally jumped, with among the world’s prime publishers seeing thousands and thousands or streams and downloads month-to-month, Statista concluded.
A comply with up survey within the US discovered that 10 p.c of youthful listeners, ages 18 to 34, mentioned they imagine folks ought to pay for podcasts and they need to be ad-free, in accordance with Statista.
“We’re thrilled to supply clients a handy podcast listening expertise that matches their way of life,” mentioned Amazon Music podcasts director Kintan Brahmbhatt.
Productions coming to Amazon Music embrace a brand new multi-media podcast from musician Rebbeca Gomez, often called “Becky G,” exploring points and traits, with every episode dedicated to nonprofit group.
“In quarantine, with a lot time to contemplate the world round us, it felt like the right alternative to open a brand new line of communication and pay it ahead,” Gomez mentioned.
Shares in Spotify, which options podcasts at its streaming music service, slid some three p.c in buying and selling on the New York Inventory Alternate within the wake of the Amazon Music information.
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