Taking Street Art to a Whole New Brain Punk Level
Video game marketing can take a wide variety of forms, up to and including street–and mountain–art. However, it’s still a surprise to learn that Bandai Namco enlisted top mural artist Jim Vision from the EndoftheLine public art project to transform a huge East London wall into a work of art. Over the course of two days, the artist created a vast spray of electric neon colors and ghostly futuristic figures as a tribute to the upcoming game Scarlet Nexus. Scarlet Nexus is well known for its distinctive and often surreal art style, which works very well with the neon graffiti aesthetic Jim Vision used in his piece. Here’s a time-lapse video of the painting process.
The spray was created using 33 shades of paint and 4 neon colors. It was inspired by some of the promotional art of the game’s two protagonists, Kasane Randall and Yuito Sumeragi. Both characters are shown masked and hooded, using the game’s brain link mechanic to enhance their psychic powers. Behind them, flickers of the game’s background environment are displayed in various different colors. The game’s iconic Red Strings are scattered behind both characters, making for a very striking scene. This image does an excellent job of bringing a glimpse of Scarlet Nexus’ brain punk future into the real world.
“This part of East London felt like a fitting place to produce this piece of art,” said Jim Vision. “You look down one road and you see the quiet residential streets that were once the stomping ground of legendary London gangsters, The Krays, then you turn the corner, and you are surrounded by a huge city landscape of high-rise futuristic buildings very similar to Scarlet Nexus”.
Scarlet Nexus will be released for Xbox Series X|S, Xbox One, PlayStation 5, PlayStation 4, and PC on June 25th, 2021.