Vodafone Idea on Monday launched a model new mannequin, known as “Vi”. Vodafone and Idea producers are literally “Vi”, the company acknowledged in an announcement. The rebranding initiative by the telecom agency comes amid intense opponents throughout the nation’s telecom sector amid piles of debt.
“Vodafone Idea received right here collectively as a merged entity two years up to now. We have got, since then focussed on integrating two big networks, our people and processes. And instantly I am delighted to present Vi, a mannequin which will convey important which means to lives of our shoppers. Indians are optimistic and must get ahead in life,” acknowledged Ravinder Takkar, managing director CEO, Vodafone Idea.
“They’d love a good affiliate to help them on this journey. Vi’s positioning is constructed spherical this promise and may give consideration to meeting the consumer desires to help them thrive,” he added.
The title Vi is excess of an abbreviation of Vodafone and Idea. Vi, study as ‘we’ shows the collective nature of Indian society. It is not almost me, it’s significantly about “we”, Vodafone Idea acknowledged in a press launch. The unified mannequin will guess big on digital to attract shoppers and stem exits to rivals Bharti Airtel and Reliance Jio, Vodafone Idea added.
Within the meantime, Vodafone Idea had acknowledged on Friday it’d enhance modern capital of upto ₹ 25,000 crore in an effort to repay the hefty dues it owes to the federal authorities. It plans to elevate as a lot as ₹ 15,000 crore via debentures and an equal amount by issuing shares and warrants.