Sweetgreen’s cell app shows its new collections
Supply: Sweetgreen
Sweetgreen is making one other push for patrons to order salads and heat bowls via its app as its digital orders have soared 178% in the course of the coronavirus pandemic.
The privately held chain introduced Wednesday a brand new assortment of online-only dishes, together with one collection that spotlights the standard orders of award-winning cooks like Kwame Onwuachi and Missy Robbins. Sweetgreen co-CEO Nicolas Jammet stated the thought has been within the works for greater than a yr to encourage prospects to order one thing new, however the characteristic, often called “Collections,” arrives as its digital gross sales are surging.
“With the pandemic, it is actually necessary for us to consider how we are able to create an expertise, a menu and an providing that actually matches our prospects’ wants and provides them one thing extra to work together with and expertise,” Jammet stated.
On Monday, all the proceeds from the Eat Like a Chef assortment might be donated to the Unbiased Restaurant Coalition, which is lobbying for extra authorities intervention to avoid wasting smaller eateries. Past the Eat Like a Chef assortment, the brand new characteristic may also embody a collection that highlights seasonal components, one other targeted on dairy-free meals and one for crispy rice bowls.
The web-only availability of the meals is supposed to coax much more prospects to order via the Sweetgreen app. The chain is not the one one to make use of the technique. Quick-casual rival Chipotle Mexican Grill, for instance, has supplied related online-only entrees, just like the orders of U.S. Girls’s Nationwide Soccer Workforce members and diet-focused Way of life Bowls.
