The marinated steak choice, which appeared on Chipotle’s menu for about 4 months beginning in September 2019, will as soon as once more be accessible in the US for a restricted time.
Carne asada was so well-liked with prospects that the chain ran out of the menu items. This time round, Chipotle mentioned sourcing the meat “underwent an in depth vetting course of to search out extra suppliers” that it says meet its standards.
Not solely was it well-liked, but it surely was worthwhile. Chipotle mentioned within the quarter it was launched final yr that carne asada contributed to a 11% rise in same-store gross sales. Chipotle (CMG) additionally mentioned that greater than 10 million prospects ordered carne asada in its preliminary run, and practically half of these individuals had been first-time company.
Chipotle hopes to emulate that once more following a dismal earnings report in July. The corporate’s gross sales had been damage by the closures of its eating rooms. Similar-store gross sales within the second quarter fell about 10%, however digital gross sales exploded larger. The inventory is up 45% for the yr.
Carne asada is accessible Tuesday to Rewards members who order on-line or by means of the Chipotle app. It’ll seem on menu boards and on supply apps starting September 28. The pricier steak was its first new meat providing because it reintroduced chorizo again in 2018.
Chipotle additionally mentioned it accepted the steak for 3 well-liked diets — ketogenic, Paleo and Entire30. The corporate has been aggressively advertising and marketing its new diet-friendly bowls because it seems to draw health-conscious prospects. Final yr, the corporate rolled out “Lifestyle Bowls” which can be compliant with a number of diets. It is also presently testing out riced cauliflower at some locations.
