Amazon Is Changing Its Boxes. Here's Why

Between now and Halloween, Amazon will ship containers with a brand new eco-friendly design that has a big white pumpkin on the facet. Clients that draw on the pumpkin and scan the close by QR code with the cellphone’s digital camera to see the pumpkin drawing kind of come to life by the magic of augmented actuality.

“The brand new expertise is a low-cost means for purchasers to have fun and a enjoyable option to reuse containers earlier than dropping them within the recycling bin,” Amazon stated in a press release. Buyers will want Amazon’s AR app to make use of it and might create a customizable pumpkin, similar to Snapchat’s AR filters.

Maybe it’s kind of of a gimmick, however Amazon (AMZN) desires to deliver consideration to its environment-saving initiatives. The corporate has an 85-person team dedicated to enhancing its packaging to assist cut back the environmental impression delivery contributes to.

Buying on-line makes use of seven instances as a lot cardboard as choosing up objects from a retailer, based on the commodity knowledge analytics firm Fastmarkets. E-commerce generated 1.three million tons of container board in North America in 2018 — a soar up from 1.1 million the yr earlier than, Fastmarkets says.

“My aim could be zero packaging of any kind over the following couple years,” Kim Houchens, who leads Amazon’s packaging workforce, informed CNN enterprise final yr.

Different sustainable initiatives embody labeling 25,000 Climate Pledge Friendly” products and driving 100,000 electric vehicles within the coming years.

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