A White Home spokesperson informed the Instances that the most recent article was “faux information” and “one more politically motivated hit piece filled with inaccurate smears,” with out disputing particular claims.
Here is what the most recent investigation exhibits:
Trump was apparently close to chapter in 2002. Then ‘The Apprentice’ occurred
Earlier than being approached to host “The Apprentice” practically 20 years in the past, Trump was not in an enviable place, in line with the Instances.
“Divorced for the second time, and coming off the failure of his Atlantic Metropolis casinos, Mr. Trump confronted escalating cash issues and the prospect of one other journey to chapter court docket,” the paper reported.
“On his revenue tax returns, he reported annual web losses all through the 1990s, a few of it carried ahead yr to yr, a tide that might swell to $352.Eight million on the finish of 2002.”
Then actuality tv got here calling.
After being requested to affix “The Apprentice,” Trump was awarded a 50% share of the present’s income, in line with the Instances. These earnings turned out to be substantial: In 2005 alone, he earned $47.Eight million from the TV program, the newspaper reported, citing tax data.
He grew to become tied to controversial community advertising and marketing schemes
Trump’s movie star from the present paved the best way for licensing offers that might later develop into mired in controversy.
One plaintiff who has pursued motion in opposition to Trump in court docket was cited as having “signed up after she ‘watched clips of ACN showing on ‘Celeb Apprentice,'” the Instances reported.
In a separate partnership in 2009, Trump reportedly agreed “to advertise the multilevel advertising and marketing of nutritional vitamins by an organization that was rebranded the Trump Community.”
A number of years later, the corporate behind that initiative was bought, and its house owners went bankrupt, in line with the Instances. Trump, nonetheless, reportedly made $2.6 million.
Trump as soon as made greater than $15 million from a mattress deal
Trump is called an unabashed pitchman. The Instances has referred to as his private branding technique “essentially the most profitable a part of the Trump enterprise,” incomes $427.four million in combination between 2004 and 2018.
On Monday, the Instances additionally revealed a few of the value tags behind the offers.
“He signed a licensing take care of the Serta mattress firm that finally netted him greater than $15 million,” the newspaper reported. “One other $15 million would pour in from Trump neckties, shirts and underwear by clothiers like Phillips-Van Heusen.”
Product placement was additionally an essential a part of “The Apprentice.” Sometimes, greater than 100 items could be proven on the present monthly, in line with the Instances.
“There was $500,000 to pitch Double Stuf Oreos, one other half-million to promote Domino’s Pizza and $850,000 to push laundry detergent.”
As the recognition of the present declined, so too did his earnings
The enterprise proved so profitable that Trump’s consumption from the present, mixed with the flurry of licensing offers that stemmed from it, would in the end develop into his “important supply of revenue,” the Instances reported.
However that “went right into a steep decline beginning in 2011, falling, together with the present’s rankings,” the newspaper reported. “From $51 million that yr to $21 million by 2014, and finally to lower than $three million in 2018.”
